Brand materials designed for Albert Lea Seed, which is a family-owned seed store offering field seed and garden seed since 1923. They provide organic conventional non-GMO farmers with seed for corn, soybeans, small grains, pasture & forage mixes, & cover crops. This brand design honored the rich history of the company, with a nod to their commitment to non-GMO and organic products.
APPROACH
The design combines a traditional, vintage style with a clean, modern twist by incorporating bold typefaces, realistic crop images, and a soft, muted color palette.
PRODUCT GUIDES
PRODUCT GUIDE ICONS
PULL-UP BANNERS
