Eco-Brennholz is a brand of 100% natural firewood – Brennholz is German for firewood. I developed a cheerful logo using a bright color palette to reenforce the eco-friendly nature of the product and to draw the attention of consumers.
APPROACH
The branding was inspired by the natural design found in wood logs themselves and added the eye-catching red to represent fire. Color choices showing the natural and sustainable focus of the brand, while harkening back to the traditional lumberjack feel with the plaid backdrop.
