Natural Hope Herbals is an 80-acre farm located in rural Pennsylvania. The farm harvests herbs that are used for family-safe health products, including extracts, salves, oils and teas. For this total rebrand, I developed logo design, a new style guide, fresh packaging and created of various marketing and promotional materials to build cohesive look and feel. Collaborated with owners to intentionally speak to their client base by design and color choices.
APPROACH
I adjusted my approach to ensure that the brand would be appropriate and non-offensive to their mostly-Amish customer base. So I avoided lifestyle images and instead focused on bold typography, bright color palette, flat lay top view images of raw ingredients, and nice product shots to create visual interest.
FORMULA LABELS
LABELS FOR SINGLE HERB EXTRACTS
LABELS FOR CHILDREN'S FORMULAS
WEB BANNERS
PAMPHLET
PRINT AD
DIRECT MAIL