NEMO Feed is a full-service feed manufacturer that provides nutrition and feed services to the Midwest. Their product line includes non-GMO multi-species feed and non-GMO soybean meal. The design focused primarily on feed bag packaging and the multiple varieties of feed. I created unique logos and color pallet for each type. The new logos and design were also carried through other marketing materials and their website.
APPROACH
The inspiration for this design started with the variety of animals that would consume the product, focusing on the traditional animal imagery with pops of eye-catching colors. The colors also help to identify the variety of product options. The typeface choices harken back to antique agricultural designs, even using the barn/shed look to create subtle background texture.
